by Rachel Dool | May 2, 2017 | Content Marketing
Your business is unique and you have a specific target market. Play to your strengths and develop content that satisfies YOUR Client Avatars. Once you nail this concept the rest becomes far easier – you’ll have your road map prepared. now to the actual...
by Rachel Dool | Mar 16, 2017 | Content Marketing
The most important thing you need to understand in business has absolutely nothing to do with product or service creation, zero to do with accounting or cash flow management, and most definitely isn’t anything to do with legal issues or regulations. No, the most...
by Rachel Dool | May 4, 2016 | Content Marketing, Digital Marketing, Lean Business and Systemisation
I’ve written a lot about Content Marketing over the past months Why your Business should Use Content Marketing 5 Easy Ways to Make Your Content Marketing Successful Internet Marketing – Website Optimization and Content Creation Quick reminder – what is...
by Rachel Dool | Mar 21, 2016 | Blogging, Content Marketing, Digital Marketing
The unicorn in the Marketing Mix… A unicorn is a legendary creature with magical powers, described since antiquity as a beast with a large, pointed, spiraling horn projecting from its forehead. Wikipedia If you’re trying to run and boost your business in today’s...
by Rachel Dool | Nov 5, 2015 | Content Marketing, Digital Marketing, Lean Business and Systemisation, Social Media
Content Marketing is a large part of doing business online these days Think of your content as the fuel that drives your marketing. It will attract not only visitors to your site but by creating valuable, specific and relevant content you’ll attract the right visitors...