The unicorn in the Marketing Mix…
A unicorn is a legendary creature with magical powers, described since antiquity as a beast with a large, pointed, spiraling horn projecting from its forehead. Wikipedia
If you’re trying to run and boost your business in today’s modern market, you will soon realize that, whatever industry you’re part of, there’s a lot of competition!
With so many other brands and names trying to win over the same audience you’re attempting to appeal to, how can you be sure that your marketing efforts and strategies will yield positive results?
It’s important to plan how you intend to reach out to your audience and to make the most of your marketing strategy. Content marketing is one of the many methods you can use to appeal to your target market and turn prospects into customers.
Could your small business use some help with Content Marketing – grab my Top 12 tips…
The Goals of Content Marketing
Content marketing focuses on one thing. That is, the conversion of prospects into actual consumers using relevant content published throughout different venues on the internet. Basically, content marketing is a strategy that entails crafting articles, blog posts, write-ups, images, videos, and other media that supply your consumers with relevant information regarding your business and why they need it in their lives. Unlike other marketing methods that are pretty straightforward, content marketing captures consumers by giving them information rather than persuading them to make a purchase.
Unlike other marketing methods that may be more straightforward, content marketing captures consumers by providing relevant, useful and interesting information rather than persuading them to make a purchase. It’s information, not selling.
The Benefits of Content Marketing
Content marketing can be a lot easier and more natural than other marketing techniques because it doesn’t directly involve selling to consumers. Business owners don’t have to worry about sounding too pushy with their marketing efforts, thus making it a lot easier for prospects and consumers to trust their expertise.
Content marketing is a great way to improve reliability by giving relevant information and is also an ideal method to enhance popularity by providing internet users share-worthy content that they can pass on to other users.
Ideas for Content Marketing
Because content marketing relies on information to get consumers to consider making a purchase, you can pretty much write about anything and everything that’s related to you business.
From tips and tricks to top tens, and whatever else you can think of, there’s a world of content you can write up to inform your consumers on the ins and outs of your business. If you really need to find solid inspiration for your content, make it a point to scout websites and social media sites managed by your competition. Odds are, they have a few blogs up and running that you can take ideas from.
Feeling inspired?! Start with this great guide…
I agree, content marketing is fantastic for all the reasons you have said and I especially love it for soft selling or passive selling. Adding in that touch of sales without being too salesy! Thanks for a great article!