by Rachel Dool | Aug 19, 2020 | Content Marketing, Small Business
Given the number of effective marketing techniques that have come into prominence over the years, it is quite surprising that an old technique like newsletters remains a popular choice among digital marketers. According to a 2013 B2B Content Marketing Benchmarks,...
by Rachel Dool | Jul 3, 2018 | Digital Marketing, Sales Funnels
Generating leads is one thing. Converting your leads into regular customers is another thing entirely. While there are several ways you can get leads, the truth is the majority of those leads won’t automatically convert into sales by merely entering your...
by Rachel Dool | Jun 12, 2018 | Digital Marketing, Sales Funnels
Are you looking for ways to increase the conversion rates on your sales funnel? As a marketer, nothing can be more pleasing than having a database full of warm sales leads. However, as simple as it is to sell using a sales funnel, it can be sometimes tricky to get the...