by Rachel Dool | May 4, 2021 | Content Marketing, Digital Marketing, Small Business, Social Media, Virtual Business
The business world is populated by many different brands, offering services and selling products of all kinds; so much so that it’s as though there’s nothing new anymore. It seems like a monopoly market with hardly any company or organization into something...
by Rachel Dool | Aug 19, 2020 | Content Marketing, Small Business
Given the number of effective marketing techniques that have come into prominence over the years, it is quite surprising that an old technique like newsletters remains a popular choice among digital marketers. According to a 2013 B2B Content Marketing Benchmarks,...
by Rachel Dool | Aug 4, 2020 | Blogging, Content Marketing, Digital Marketing, Small Business
Recently I had the pleasure of presenting this webinar “Time Saving Blogging Tools” to a group of Virtual Assistants’. Like many business owners who want to use blogging as part of a Content Marketing strategy, they had a lot of questions about how...
by Rachel Dool | Jun 16, 2020 | Content Marketing, Digital Marketing, SEO and Websites, Social Media
Telling your story authentically. Many people I talk to about content marketing for their business struggle with the idea of what to write about and whether what they have to say has value. For most service-based businesses (including health businesses) often, what...
by Rachel Dool | May 25, 2020 | Blogging, Digital Marketing, SEO and Websites, Small Business, Social Media
Where Should You Share your Blog? – Over the past months we’ve written a lot about blogging and creating content for your website – why you should do it, how to do it, how to get the most out of it and more. This blog is all about where to share your...