by Rachel Dool | Dec 1, 2020 | Content Marketing, Lean Business and Systemisation, Sales Funnels, SEO and Websites
Getting numerous visitors to your website is fantastic, but it’s useless if the visitors don’t convert to customers. To generate new leads efficiently, you need a lead magnet. With a lead magnet, you basically offer people something for free in exchange...
by Rachel Dool | Jun 16, 2020 | Content Marketing, Digital Marketing, SEO and Websites, Social Media
Telling your story authentically. Many people I talk to about content marketing for their business struggle with the idea of what to write about and whether what they have to say has value. For most service-based businesses (including health businesses) often, what...
by Rachel Dool | May 25, 2020 | Blogging, Digital Marketing, SEO and Websites, Small Business, Social Media
Where Should You Share your Blog? – Over the past months we’ve written a lot about blogging and creating content for your website – why you should do it, how to do it, how to get the most out of it and more. This blog is all about where to share your...
by Rachel Dool | Mar 9, 2020 | Blogging, Content Marketing, Digital Marketing, SEO and Websites, Small Business, Social Media
In our last blog – 5 Compelling Reasons to Blog for your Health Business, we discussed why your health business should have a blog. If you’ve decided to start (or continue) a blog for your business – good choice! So, what should you blog about? If you’re...
by Rachel Dool | Feb 11, 2020 | Content Marketing, SEO and Websites, Small Business, Virtual Business
Like most people these days I had a few careers before starting as a Virtual Assistant (you can read my story here). Like many of you after I had children and had some experience under my belt I was looking for something different. Something I had far more control...
by Rachel Dool | Feb 4, 2020 | Content Marketing, Digital Marketing, SEO and Websites, Small Business, Social Media
We’ve talked about Google my Business before and the benefits being involved for your small business. Today we are going to take a deep dive into the type of posts you can add to GMB – and why you should! What are Google Posts? Google Posts are short (100...