by Rachel Dool | Nov 5, 2015 | Content Marketing, Digital Marketing, Lean Business and Systemisation, Social Media
Content Marketing is a large part of doing business online these days Think of your content as the fuel that drives your marketing. It will attract not only visitors to your site but by creating valuable, specific and relevant content you’ll attract the right visitors...
by Rachel Dool | Jul 24, 2015 | Digital Marketing, Small Business, Social Media
Are you out (digitally) out there?! Run through these quick steps to ensure that your business’s online presence is in good health! 1. Mobile Experience Yes, this is #1. Is your website mobile friendly? Check simply here. This is vital today and...
by Rachel Dool | May 29, 2015 | Digital Marketing
Now that you’ve worked through all the steps of your Internet Marketing strategy – it’s time to review how you’re performing with various marketing activities, identify what’s working, and eliminate or modify anything ineffective...
by Rachel Dool | May 12, 2015 | Digital Marketing
The process of lead nurturing or taking your leads to customers is to develop relationships with your potential customers. This is best achieved by sending them targeted, relevant, and valuable messages. Always place yourself in your customer’s shoes in order to...
by Rachel Dool | Apr 29, 2015 | Digital Marketing
Nurture Leads into Customers for a Healthy Business Your Website is your calling card – your window to the world. Use it to reflect your business and show it in the best light possible. Talk about not only your products and services and the value and benefits...
by Rachel Dool | Apr 13, 2015 | Digital Marketing, Social Media
Social Media for a Healthy Business As a channel for direct communication between your business and your customer Social Media is invaluable. It allows you to promote your brand and deliver your content online. There is a wide choice of SM platforms available which...