Are you out (digitally) out there?!
Run through these quick steps to ensure that your business’s online presence is in good health!
1. Mobile Experience
Yes, this is #1. Is your website mobile friendly? Check simply here. This is vital today and for the future of your business.
Can potential customers find out more about you, your business and your location quickly?
Is your website clean and easy to navigate?
Does it contain relevant, useful, current and professional information about your Services and Products?
Is your contact us call-to-action prominent and easy to find on both desktop and mobile views?
Do you give them multiple ways to contact you?
This is your professional calling card – do your business justice and put your best foot forward.
Does your website have a blog?
Blogs are a fantastic opportunity to present you and your business as a subject matter expert. Read more in Blogging – Why Should You do it?
4. Social Media Profiles
Do you have an active presence on the social media channels where your ideal target market spends most of their time? If they find your profiles but you haven’t posted in months or it doesn’t show an authentic personality, they are likely to pass you by.
5. Directory Listings
Do you have a retail location? Have you claimed all of your listings? If your competitors have claimed all of theirs and added good quality content, chances are you are being looked over many times a day in favor of your competitors.
Potential customers make very quick decisions about your product and/or services based on information they find online.
Don’t let your competitors get a leg up on you simply based on their ability to maintain a better web presence. You may have a superior product or service, but most consumers make snap decisions about you based on what you do or do not have online.
You only have one chance to make a first impression with prospects so make it a great one!