by Rachel Dool | Feb 7, 2019 | Blogging, Content Marketing, Digital Marketing
With so many other demands on your time why should blogging become one of your priorities? Simply put blogging ticks a lot of boxes, here are just a few to consider. SEO A cornerstone of SEO is content, especially new and regularly revised content. One avenue is to...
by Rachel Dool | Sep 11, 2018 | Digital Marketing, Sales Funnels
The importance of paid ads in digital marketing can’t be overestimated. Online advertising is an essential element in a digital marketing mix. Primarily, paid ads allow you to target, and retarget the ideal prospects for your core offer. It also provides you...
by Rachel Dool | Aug 6, 2018 | Digital Marketing, Sales Funnels
Getting perpetual traffic to your website is undoubtedly one of the best things that can happen to your online business. Although there are several free traffic sources online, most are usually slow, inconsistent, unpredictable and largely ineffective. At most, they...
by Rachel Dool | Jul 3, 2018 | Digital Marketing, Sales Funnels
Generating leads is one thing. Converting your leads into regular customers is another thing entirely. While there are several ways you can get leads, the truth is the majority of those leads won’t automatically convert into sales by merely entering your...
by Rachel Dool | Jun 12, 2018 | Digital Marketing, Sales Funnels
Are you looking for ways to increase the conversion rates on your sales funnel? As a marketer, nothing can be more pleasing than having a database full of warm sales leads. However, as simple as it is to sell using a sales funnel, it can be sometimes tricky to get the...
by Rachel Dool | May 28, 2018 | Content Marketing, Digital Marketing, SEO and Websites
A good website is undoubtedly the centerpiece of your business. It also has the potential to be one of the most powerful tools of your marketing strategies. As technology is evolving at a fast pace, your website might tend to become old and obsolete. Redesigning your...