Getting perpetual traffic to your website is undoubtedly one of the best things that can happen to your online business.
Although there are several free traffic sources online, most are usually slow, inconsistent, unpredictable and largely ineffective. At most, they are only good for getting likes and engagements and are often found wanting when it comes to generating traffic, leads and sales.
As a digital marketer, your primary focus should be generating perpetual traffic that converts into leads and sales. However, you must understand that achieving such a goal doesn’t come without a cost.
Without much ado, here are some of the ways to get perpetual traffic to your website

Search Engine Optimization

One of the best sources to get perpetual traffic to your website is via search engines.

Search engines connect online users to the information they are looking for and store the most commonly searched keywords for each month. As a web owner, you can leverage on that by using keywords tools such as Google Keyword Planner and SemRush to gain insights into the most searched keywords in your niche.

These tools will help you anticipate what prospective customers are looking for and thus assist you in making use of keywords that can help your website rank in search results and get in front of larger audiences. You can also make use of Longtailpro to determine how difficult it can be to rank well for each keyword.

However, if you’re just starting out, you should target long-tail keywords with low competition. This is because search engines use authority as a factor to rank websites and this often gives an advantage to established websites to rank higher every time for competitive (paid) keywords.

Email Marketing

Another way to generate perpetual traffic to your website is by sending email to your existing customers and prospects.

This method allows you to build and manage customer relationships. It also allows you to remind them of your presence, and encourage them to take action which could be making a purchase, reading your blog post or recommending your products to their family and friends.

To enjoy this, you need to build and grow your email list first. This can be challenging as many people are unwilling to submit their email addresses due to the possibility of receiving spammy promotional emails. You need to show real value that will convince visitors to your website to submit their email addresses.

You could offer any of the following in exchange for their email addresses:

  • Special discount or offer
  • Free trial to your product or service
  • Free report or eBook
  • Viral contests, giveaways, and sweepstakes
  • Newsletter subscription with exclusive access

You can also make use of email building tools like Aweber, OptinMonster, and ConvertKit.

Paid Social Media Ads

Social media is the surest way to meet and interact with your customers and prospects.

Think of your social media as the foundation of your web, content and landing page traffic. You need an active and consistent social media presence at the core of your traffic generating strategy.

Social media will help you get whatever you are selling in front of your ideal customers. With paid social media ads, you will be able to create highly targeted campaigns that will engage customers who are most likely to click through and purchase your products. The recommended social media sites to run ads are Facebook, Instagram, and Pinterest.

Google Adwords

Google Adwords allows you to place your ad in Google search results. The campaign is usually highly targeted as they depend on the keywords people use in the Google search box. It is also cost-effective as you only pay for clicks on your ads