by Rachel Dool | May 4, 2021 | Content Marketing, Digital Marketing, Small Business, Social Media, Virtual Business
The business world is populated by many different brands, offering services and selling products of all kinds; so much so that it’s as though there’s nothing new anymore. It seems like a monopoly market with hardly any company or organization into something...
by Rachel Dool | Dec 1, 2020 | Content Marketing, Lean Business and Systemisation, Sales Funnels, SEO and Websites
Getting numerous visitors to your website is fantastic, but it’s useless if the visitors don’t convert to customers. To generate new leads efficiently, you need a lead magnet. With a lead magnet, you basically offer people something for free in exchange...
by Rachel Dool | Aug 19, 2020 | Content Marketing, Small Business
Given the number of effective marketing techniques that have come into prominence over the years, it is quite surprising that an old technique like newsletters remains a popular choice among digital marketers. According to a 2013 B2B Content Marketing Benchmarks,...
by Rachel Dool | Aug 4, 2020 | Blogging, Content Marketing, Digital Marketing, Small Business
Recently I had the pleasure of presenting this webinar “Time Saving Blogging Tools” to a group of Virtual Assistants’. Like many business owners who want to use blogging as part of a Content Marketing strategy, they had a lot of questions about how...
by Rachel Dool | Jun 16, 2020 | Content Marketing, Digital Marketing, SEO and Websites, Social Media
Telling your story authentically. Many people I talk to about content marketing for their business struggle with the idea of what to write about and whether what they have to say has value. For most service-based businesses (including health businesses) often, what...
by Rachel Dool | May 12, 2020 | Content Marketing, Digital Marketing, Small Business, Social Media
Repurposing Hacks and How-To’s How to Repurpose Blogs – We all know that content creation, although extremely valuable, is time-consuming so repurposing your content to make it work harder and longer makes good sense. Repurpose evergreen content so that its...
Online Business Manager and Virtual Assistant, Health Business Supporter, Lean Process Improvement Coach and former Physio. I have a passion for the Health Industry and your business success!