by Rachel Dool | Aug 25, 2017 | Content Marketing, Digital Marketing, Lean Business and Systemisation
Starting a business is exciting. It’s a journey. You take in your know-how, your gut intuition and all your experience. You’re out there, helping people and doing what you always wanted. But, what happens when things really start to accelerate and you struggle to get...
by Rachel Dool | Aug 8, 2017 | Content Marketing
There has never been a better time in human history to build a business than right now – but that means you are going to be going up against some pretty stiff competition (and not just from Main Street like you used to in the past). The web has completely changed the...
by Rachel Dool | Jul 4, 2017 | Content Marketing
None of the major successful businesses around the world (especially those that primarily deal with consumers rather than other businesses) are casual about the marketing pieces that they produce each and every single day. Amazon doesn’t wake up in the middle...
by Rachel Dool | May 2, 2017 | Content Marketing
Your business is unique and you have a specific target market. Play to your strengths and develop content that satisfies YOUR Client Avatars. Once you nail this concept the rest becomes far easier – you’ll have your road map prepared. now to the actual...
by Rachel Dool | Apr 10, 2017 | Content Marketing
Just like you wouldn’t head out on a road trip across the country without first firing up your GPS and inputting a crystal-clear destination, you can’t expect to enjoy any real success in the competitive business world we live in today without identifying your...