by Rachel Dool | Aug 19, 2020 | Content Marketing, Small Business
Given the number of effective marketing techniques that have come into prominence over the years, it is quite surprising that an old technique like newsletters remains a popular choice among digital marketers. According to a 2013 B2B Content Marketing Benchmarks,...
by Rachel Dool | Jul 1, 2020 | Digital Marketing, Lean Business and Systemisation, Small Business
Processes/procedures, policies, systems – do you need them? If so, why? What will they do for your business? Benefits of Systemising By creating procedures you can improve the effectiveness and efficiency of your business. Here’s how – Develop a...
by Rachel Dool | Aug 14, 2019 | Lean Business and Systemisation, Small Business, Virtual Business
Time is precious, Time is money – the cliche list goes on! And while these may be true – what can we, small business owners do, in a practical sense, to improve the use of our time and get the most from our efforts. This article will discuss ways that...
by Rachel Dool | May 3, 2019 | Lean Business and Systemisation, Small Business
Following up on our last blog – System is not a 4 Letter Word We’re now exploring how to move strategy to actually planning the design of your system. 1. Plan your Systems Project Start by answering these questions What are my goals? (business and/or...
by Rachel Dool | May 14, 2018 | Content Marketing, Digital Marketing, SEO and Websites
With the evolution of technology, you can add anything possible to your website. Although there are myriad of features, content, and designs that CAN BE be included on your website, these don’t always improve usability or ranking. With this in mind – check...