by Rachel Dool | Aug 19, 2020 | Content Marketing, Small Business
Given the number of effective marketing techniques that have come into prominence over the years, it is quite surprising that an old technique like newsletters remains a popular choice among digital marketers. According to a 2013 B2B Content Marketing Benchmarks,...
by Rachel Dool | Aug 4, 2020 | Blogging, Content Marketing, Digital Marketing, Small Business
Recently I had the pleasure of presenting this webinar “Time Saving Blogging Tools” to a group of Virtual Assistants’. Like many business owners who want to use blogging as part of a Content Marketing strategy, they had a lot of questions about how...
by Rachel Dool | Jul 1, 2020 | Digital Marketing, Lean Business and Systemisation, Small Business
Processes/procedures, policies, systems – do you need them? If so, why? What will they do for your business? Benefits of Systemising By creating procedures you can improve the effectiveness and efficiency of your business. Here’s how – Develop a...
by Rachel Dool | May 25, 2020 | Blogging, Digital Marketing, SEO and Websites, Small Business, Social Media
Where Should You Share your Blog? – Over the past months we’ve written a lot about blogging and creating content for your website – why you should do it, how to do it, how to get the most out of it and more. This blog is all about where to share your...
by Rachel Dool | May 12, 2020 | Content Marketing, Digital Marketing, Small Business, Social Media
Repurposing Hacks and How-To’s How to Repurpose Blogs – We all know that content creation, although extremely valuable, is time-consuming so repurposing your content to make it work harder and longer makes good sense. Repurpose evergreen content so that its...
by Rachel Dool | Apr 28, 2020 | Content Marketing, Digital Marketing, Small Business, Social Media
Anyone who writes a blog knows that it takes time and effort. But, long term a blog can reward you with website traffic, an increased number of leads and potential conversion of these leads into sales and ongoing customers. So, having created your content once – why...
Online Business Manager and Virtual Assistant, Health Business Supporter, Lean Process Improvement Coach and former Physio. I have a passion for the Health Industry and your business success!