by Rachel Dool | Jun 7, 2017 | Content Marketing
Trying to really hit that “sweet spot” as far as the frequency of publishing your own content is concerned can be a real challenge today, industries and their followers can vary widely from each other. Having said that – there have been many in depth studies of...
by Rachel Dool | May 2, 2017 | Content Marketing
Your business is unique and you have a specific target market. Play to your strengths and develop content that satisfies YOUR Client Avatars. Once you nail this concept the rest becomes far easier – you’ll have your road map prepared. now to the actual...
by Rachel Dool | Apr 10, 2017 | Content Marketing
Just like you wouldn’t head out on a road trip across the country without first firing up your GPS and inputting a crystal-clear destination, you can’t expect to enjoy any real success in the competitive business world we live in today without identifying your...
by Rachel Dool | Mar 16, 2017 | Content Marketing
The most important thing you need to understand in business has absolutely nothing to do with product or service creation, zero to do with accounting or cash flow management, and most definitely isn’t anything to do with legal issues or regulations. No, the most...
by Rachel Dool | Dec 10, 2016 | Blogging, Content Marketing, Digital Marketing
A picture is worth a thousand words… It is not just a random thought or piece of philosophy. It is a reality. What a thousand word article will communicate may also be conveyed using one image. The impact may be similar or, the image may have the upper hand. And...
by Rachel Dool | May 4, 2016 | Content Marketing, Digital Marketing, Lean Business and Systemisation
I’ve written a lot about Content Marketing over the past months Why your Business should Use Content Marketing 5 Easy Ways to Make Your Content Marketing Successful Internet Marketing – Website Optimization and Content Creation Quick reminder – what is...