by Rachel Dool | Feb 15, 2018 | Content Marketing, Digital Marketing, Lean Business and Systemisation, Social Media
When we were growing up there was no such thing as information overload, but in today’s high-speed digital world it is not unusual for us to have multiple email, social media (Twitter, LinkedIn, Google+, Facebook) and text messaging accounts — for work and...
by Rachel Dool | Jan 30, 2018 | Content Marketing, Digital Marketing, Social Media
Thanks to so many modern email service providers, it’s easier than ever to send out emails to thousands of recipients. But just because you can set up an email campaign doesn’t mean you won’t make a mistake. There are a number of common pitfalls that every email...
by Rachel Dool | Jan 16, 2018 | Blogging, Content Marketing, Digital Marketing
Anyone who’s taken steps into the world of Content Marketing and tried generating content ideas knows that creating content can be time-consuming and out of our comfort zone at times – it is, however, worth it. Luckily, there are strategies and tools for...
by Rachel Dool | Aug 25, 2017 | Content Marketing, Digital Marketing, Lean Business and Systemisation
Starting a business is exciting. It’s a journey. You take in your know-how, your gut intuition and all your experience. You’re out there, helping people and doing what you always wanted. But, what happens when things really start to accelerate and you struggle to get...
by Rachel Dool | Aug 8, 2017 | Content Marketing
There has never been a better time in human history to build a business than right now – but that means you are going to be going up against some pretty stiff competition (and not just from Main Street like you used to in the past). The web has completely changed the...
by Rachel Dool | Jul 4, 2017 | Content Marketing
None of the major successful businesses around the world (especially those that primarily deal with consumers rather than other businesses) are casual about the marketing pieces that they produce each and every single day. Amazon doesn’t wake up in the middle...