by Rachel Dool | Aug 8, 2017 | Content Marketing
There has never been a better time in human history to build a business than right now – but that means you are going to be going up against some pretty stiff competition (and not just from Main Street like you used to in the past). The web has completely changed the...
by Rachel Dool | Jul 4, 2017 | Content Marketing
None of the major successful businesses around the world (especially those that primarily deal with consumers rather than other businesses) are casual about the marketing pieces that they produce each and every single day. Amazon doesn’t wake up in the middle...
by Rachel Dool | Jun 7, 2017 | Content Marketing
Trying to really hit that “sweet spot” as far as the frequency of publishing your own content is concerned can be a real challenge today, industries and their followers can vary widely from each other. Having said that – there have been many in depth studies of...
by Rachel Dool | May 2, 2017 | Content Marketing
Your business is unique and you have a specific target market. Play to your strengths and develop content that satisfies YOUR Client Avatars. Once you nail this concept the rest becomes far easier – you’ll have your road map prepared. now to the actual...
by Rachel Dool | Apr 10, 2017 | Content Marketing
Just like you wouldn’t head out on a road trip across the country without first firing up your GPS and inputting a crystal-clear destination, you can’t expect to enjoy any real success in the competitive business world we live in today without identifying your...