by Rachel Dool | Aug 19, 2020 | Content Marketing, Small Business
Given the number of effective marketing techniques that have come into prominence over the years, it is quite surprising that an old technique like newsletters remains a popular choice among digital marketers. According to a 2013 B2B Content Marketing Benchmarks,...
by Rachel Dool | Jan 30, 2018 | Content Marketing, Digital Marketing, Social Media
Thanks to so many modern email service providers, it’s easier than ever to send out emails to thousands of recipients. But just because you can set up an email campaign doesn’t mean you won’t make a mistake. There are a number of common pitfalls that every email...